In recent years, Tenerife has become one of the most sought-after destinations for high-end international brands to carry out top-tier audiovisual productions. Its year-round stable climate, stunning diversity of landscapes ranging from forests and beaches to volcanic formations and deserts, along with its modern infrastructure and international connectivity, make the island an exceptional location for advertising, film or editorial shoots.
This appeal has positioned the Canary Islands, and Tenerife in particular, as one of the most highly regarded creative epicentres for European and international production companies. In this privileged setting, brands such as Audi among others in the automotive, fashion or technology sectors find an unbeatable combination of professional logistics, visually striking environments and advantageous operating conditions.
On this occasion, the German brand's production included a photo shoot at Villa Barranco, an exclusive property managed by KARAT Luxury Rentals, specifically used for this type of project. This collaboration reflects the growing preference for using luxury villas as prominent settings in high-level audiovisual productions.
KARAT offers a carefully curated selection of unique villas in Tenerife, perfectly suited for all types of productions: from film shoots and advertising campaigns to automotive brand promotions, influencer content and fashion editorial projects. Their architectural diversity, guaranteed privacy and exceptional visual surroundings make them an increasingly popular choice among creative agencies and international production companies.
Beyond their aesthetic value and versatility, the villas that make up the KARAT catalogue have gained prominence in the audiovisual field precisely because of the conditions they offer for working with creative freedom. These are not merely beautiful or photogenic settings, but thoughtfully designed spaces that allow for productions with visual coherence, comfort and attention to detail.
Each property offers a unique atmosphere, with indoor and outdoor environments that can be easily adapted to the narrative needs of each project. Having an exclusive location without external interference creates an ideal setting for focused work, where technical and creative tasks can flow without interruption.
It is no surprise, then, that agencies and international production companies frequently turn to these villas when seeking to convey sophistication, lifestyle or innovation through imagery. In a setting like Tenerife, with its natural light, striking landscapes and contemporary architecture, KARAT’s properties blend in harmoniously, becoming a fundamental part of the production’s visual language.