In recent times, Tenerife has sparked growing interest among the most demanding international brands, becoming a regular setting for high-impact visual campaigns. Its enveloping natural light, varied landscapes combining wild nature and modernity, and excellent connectivity with Europe have made the island an attractive destination for high-level audiovisual projects.
This increasing prominence has positioned the Canary Islands as a strategic hub for production companies and brands looking to convey a powerful, contemporary, and sophisticated image. In this context, the new Mercedes-AMG CLE 53 4MATIC+ was featured in a production that stood out not only for its technical quality but also for its meticulous visual execution.
For this campaign, the German brand selected Villa Fibonacci as the main location. This property, part of the KARAT Luxury Rentals catalogue, combines the qualities sought by prestigious brands: bold architecture, clean lines, and a visual setting that speaks the language of luxury and innovation. The villa was not just a beautiful backdrop; it was a narrative element that enhanced the car’s presence and added coherence to the visual message.
KARAT has established a specialized line of work focused on providing unique villas for demanding shoots and productions. Villa Fibonacci, in particular, is a clear example of how a property can become a key element in a brand’s creative concept. Whether for automotive, fashion, editorials or digital content, the villas managed by KARAT offer a rare combination: exclusivity, design, and functionality.
These properties are not chosen only for their beauty. Their value also lies in their ability to adapt to different shooting formats, in their fluid spaces, and in the control they offer creative teams during the production process. Privacy, light, spaciousness, and flexibility make them essential tools for telling stories with authenticity and style.
In the case of this Mercedes-AMG campaign, integrating the CLE 53 model into the architectural setting of Fibonacci created a direct visual connection between automotive design and lifestyle. The villa accentuated the car’s sporty line without stealing focus, reinforcing its character and elevating its presence through space.
Thus, Tenerife reaffirms itself as a benchmark destination for global brands, and KARAT Luxury Rentals as the ideal partner to bring productions to life that seek more than just a location: they seek identity, atmosphere, and visual excellence.
More videos about the production:
https://www.instagram.com/reel/C58itQ_tmgI/?utm_source=ig_web_copy_link
https://www.instagram.com/reel/DCUGThZtf-D/?utm_source=ig_web_copy_link
https://www.instagram.com/reel/C6B42cZSgMC/?utm_source=ig_web_copy_link